turbaba.com

Type Today

2020
Instagram takeover for type.today

A month-long Instagram takeover for type.today — thirty-one days of typographic experiments, one post a day, using the foundry's own collection as material.

The brief I set for myself was simple: make every post look like a different designer made it. Shift technique, style, and voice daily. Treat the font collection as a sandbox, not a menu.

Recycling
Task: what are the most recyclable materials? Fonts: Stratos by Yoann Minet, Production Type, Ilya Ruderman, Yury Ostromentsky, CSTM Fonts.
I set this hyper-task to myself: make all posts look as if various people did them. Plenty of different solutions and techniques, both technically and stylistically.
On the takeover brief.
Continents
Task: create some infographics. Fonts: Dala Floda by Paul Barnes, Ilya Ruderman; Stratos. Info: worldatlas.com.
Navi
Task: what was the most inspiring place you visited in 2019? Fonts: Styrene A by Berton Hasebe, Commercial Type, and Ilya Ruderman. Icons from Iconoteka. Info: Google Maps, Wikipedia.
Progress Bar
Task: show some progress. Fonts: Druk by Berton Hasebe, Commercial Type, Yury Ostromentsky, and Ilya Ruderman.
Gravitational Constant
Task: create a poster concept that can be operated with a simple switcher. Fonts: Druk by Berton Hasebe, Commercial Type, Yury Ostromentsky, and Ilya Ruderman. Parmigiano by Ricardo Olocco, Jonathan Pierini, and Typotheque.
Countdown
Task: count from 10 to 0. Fonts: Cera by Jakob Runge, Lisa Fischbach, TypeMates, Yury Ostromentsky, and Ilya Ruderman. Brioni by Nikola Đurek, Alexander Tarbeev, Peter Biľak, and Typotheque.
Halvar Cube
Task: create a fluid transition — app icon → preloader → interface. Fonts: Styrene A by Berton Hasebe, Commercial Type, and Ilya Ruderman. Icons from Iconoteka.
Plenty of options installed inside Halvar, as for a single type family. I researched it quite thoroughly while making that wondrous cube.
On Halvar.
Cube
Task: combine Gerrit Noordzij's cube, an AR experience, and a font from the library. Try the effect in Stories! Fonts: Halvar by Jakob Runge, Nils Thomsen, Lisa Fischbach, Paul Eslage, TypeMates.
Variable 3D
Task: create variations of the type.today logo. Fonts: Thema, Druk, Styrene A, Graphik, Stratos, Proto Grotesk, Halvar Breitschrift, Kazimir by Ilya Ruderman.
Silicon Is Not Silicone
Task: create a periodic table cell. Fonts: Halvar by Jakob Runge, Nils Thomsen, Lisa Fischbach, Paul Eslage, TypeMates. GaugePro by Alexander Tarbeev.
Desk Organizer
Task: organize a workspace using Menoe Grotesque. Fonts: Menoe Grotesque by Hungarumlaut. Card by Izdaniya.
Menoe organizer 02
Menoe organizer 03
Menoe organizer 04
I am a fan of several letterforms in Menoe Grotesque. I like this one a lot.
On Menoe.
House
Task: illustrate a quote by Frank Lloyd Wright. Fonts: Druk by Berton Hasebe, Commercial Type, Yury Ostromentsky, and Ilya Ruderman.
Departures
Task: create an airport departures information board. Fonts: Halvar by Jakob Runge, Nils Thomsen, Lisa Fischbach, Paul Eslage, TypeMates.
Möbius
Task: create an optical illusion. Fonts: Druk by Berton Hasebe, Commercial Type, Yury Ostromentsky, and Ilya Ruderman. Thanks to emty01 for the inspiration.
Creat
Task: mix up emoji and serif text. Fonts: Lava by Peter Biľak, Typotheque, and Ilya Ruderman.
Sticker Set
Task: what if type.today had a sticker pack? Fonts: Druk, Proto Grotesk, FirstPrize, Amalta, CSTM XPRMNTL 01, NWT Bodoni, Gauge, Menoe Grotesque, Halvar Engschrift, Trola, Spectral, Parmigiano, Vesterbro. Scan by Scan the World.
Flying Lion
Task: create a small zine with my son's stories. Fonts: Factor A by Ilya Naumoff; BigCity Grotesque by CSTM Fonts, Ilya Ruderman, and Olga Pankova. Story and illustrations by Egor Turbaba.
Flying lion frame 1
Flying lion frame 2
OMGLOL
Task: make some sweets. Fonts: Cera by Jakob Runge, Lisa Fischbach, and TypeMates.
Creature
Task: what if a font was a creature? Fonts: Stag Bold by Christian Schwartz, Commercial Type, and Ilya Ruderman. Photos by Johan Rydberg and Steven Roe.
Icons and fonts share the same visual field. Both got to befriend each other. The designer has got to mix the two.
On icons and fonts.
Positive / Negative
Task: tell a story about the positive and negative aspects of one thing. Fonts: Karloff Positive and Karloff Negative by Pieter van Rosmalen, Nikola Đurek, Peter Biľak, Typotheque. Cyrillic and Greek by Irene Vlachou.
Map
Map
Task: create some infographics. Fonts: Dala Floda by Paul Barnes, Ilya Ruderman; Stratos. Info: worldatlas.com.
Zet Fest
Task: create an identity for a music festival using a pair of sans serif + serif fonts. Fonts: Proto Grotesk by Jean-Baptiste Levée, Production Type, CSTM Fonts, Yury Ostromentsky, and Ilya Ruderman. Austin by Paul Barnes, Commercial Type, and Ilya Ruderman.
Z-Fest 01
Z-Fest 02
Z-Fest 03
Z-Fest 04
Molot
Task: what if there were After Effects in the 1920s? Fonts: Styrene A by Berton Hasebe, Commercial Type, and Ilya Ruderman.
Fontinder
Alexander Cherepanov: "Hey, can you create a Tinder for fonts?" Fonts: FirstPrize; Amalta by Vera Evstafieva; Pilar; Halvar Stencil; Karloff Negative; CSTM XPRMNTL 02.
Film
Task: create a series of film packages. Fonts: Giorgio Sans by Christian Schwartz, Vincent Chan, Commercial Type, and Ilya Ruderman. Graphik by Christian Schwartz, Commercial Type, and Ilya Ruderman.
Film still
ASL
Task: learn a new alphabet. Fonts: Navigo by CSTM Fonts, Yury Ostromentsky, and Ilya Ruderman.
Flags
Task: say thank you in different languages. Thanks to Yury Ostromentsky and Ilya Ruderman for the trust. Fonts: Druk, NWT Bodoni, Karloff Positive Pro, Spectral, Menoe Grotesque, CSTM Xprmntl 02, Amalta, GaugePro, Halvar, RIA, Proto Grotesk, Factor A, Kazimir, Stag, Navigo.
I had many tasks within my icon library project. The idea was: since we use emoji often, can we calculate the average proportion of emoji versus letter glyphs?
On Iconoteka's origins.

Thanks to the type.today team for the opportunity, the collection, and the conversation.