turbaba.com

Multidisciplinary designer with 19+ years of experience at the intersection of brand identity, digital products, and visual systems.

Brand Design Director at Clay, a global UX and branding agency. Curating and leading the Brand design, 3D production, Illustration, and Type design teams.

Author of Iconoteka, an open source icon library with a custom variable typeface, a Figma plugin, and over 1,200 glyphs.

Featured in type.today and The Brand Identity. Clients at Clay include Meta, Google, Stripe, Slack, Coca-Cola, Sony, Cisco, and Uber.

Outside of client work, explores generative series, daily design marathons, and typographic experiments.

Press & Interviews10

type.today / Talks — 2020
—Icons and fonts share the same visual field; therefore, both got to befriend each other. The designer has got to mix the two because both won't stop hanging with one another.
Read the full interview@externalx
Streetbeat@externalx Mindsparkle Mag 2024 CafePay@externalx Mindsparkle Mag 2024 Sky — Brand Identity@externalx Mindsparkle Mag 2024 Clay's identity for investment platform Streetbeat@externalx The Brand Identity 2024 Warm by all accounts — CafePay's hospitality-meets-accounting revamp@externalx The Brand Identity 2024 Clay turns crypto clichés upside down in Sky's optimistic brand@externalx The Brand Identity 2024 Wealth@externalx Mindsparkle Mag 2023 Accessibility and warmth in the identity for estate planner Wealth@externalx The Brand Identity 2023 Dfinity@externalx Mindsparkle Mag 2022 Icons and fonts both got to befriend each other@externalx type.today 2020

Experience10

Education
  • Design Workout Campus Typography Vorkurs
    2018
  • Taurida Humanitarian-Ecological Institute Bachelor of Design
    2006–2010
Work
  • Clay Brand Design Director
    2020–present
  • Clay Creative Director
    2016–2020
  • SFCD Creative Director
    2012–2022
  • Artua Art Director
    2010–2011
  • SoftFacade Designer, Art Director
    2009–2010
  • Artua Designer / Illustrator
    2008–2009
  • CWC Designer
    2007–2008
  • Spartacus Cinema Designer
    2006–2007

Toolset8

  • Design & layout
    Figma, Photoshop, Illustrator, InDesign
  • Motion & video
    After Effects, Premiere Pro, DaVinci Resolve
  • 3D
    Cinema 4D, Redshift, Octane
  • Type design
    Glyphs 3
  • Generative & AI
    ComfyUI, Flow, Krea (Gemini 3 Pro Image, Veo 3, Seedance, Flux, Z-Image), Claude Opus 4.7, Gemini 3.1 Pro
  • Development
    VS Code, Figma Plugin API
  • Hardware
    MacBook Pro 16″ M3 Pro, PC AMD Ryzen 9 5900X, NVIDIA RTX 5070 Ti, 64 GB RAM, Wacom Intuos M, Apple Magic Keyboard, Logitech G Pro X Superlight
  • Camera & lenses
    Sony α7 III, Leica D-Lux 7, Tamron 28-75mm f/2.8 Di III RXD, Sony Zeiss Sonnar T* FE 35mm f/2.8, Canon EF 50mm f/1.4 USM, Canon EF 70-200mm f/4L USM